Is Double Opt-in Overrated?

Lance Hemenway Blog, Compliance, Data and Analytics

Why are we still talking about “double opt-in?” It has been discussed, debated and explained by the industry leaders over and over again. Yet, it is still considered by many to be the highest standard of email permission. Don’t get me wrong, I have nothing against double opt-in. My reservations are for the illusion that has the industry believing that …