What Web Push Notifications Can Do For Your Business

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If you’re a content marketer or operate an e-commerce business, web push notifications are an absolute must to be successful in today’s online marketplace. With open rates and deliverability of email on a steady decline – push notifications are the online marketer’s new best friend. Here is a brief summary of what Web Push Notifications are, how they differ from …

How to Get Started with Email Segmentation And Succeed

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Getting recipients to open your emails has become more difficult than ever before. If you are not segmenting your email list, you are simply not going to be successful in today’s market. This article will show you the “what, why and how ” as you learn how to get started with email segmentation for your email list from scratch and …

How To Develop A Push Notification Marketing Strategy – Part 2

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An effective push notification marketing strategy can outperform email marketing when executed well. Learn how to develop a strategy that users will welcome, while benefiting your brand. In part one, we reported that Internet browsing on mobile in 2016 surpassed desktops for the first time in history. But not so fast. That is a worldwide statistic. It’s not the case …

How To Develop A Push Notification Marketing Strategy – Part 1

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With the right push notification marketing strategy, push messaging can be the most effective marketing tool in your arsenal. Learn how to develop a rock solid strategy. According to a survey by Responsys: “Open rates for push notifications are 50% higher than email and click rates are twice as high.” There has been a lot of focus on mobile and …

Email Marketing vs. Newsletter Marketing – Part 2

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Many publishers are unclear about the differences between email newsletters and marketing emails. They wonder why they need both. Confusion between Email Marketing vs. Newsletter Marketing results in using each the wrong way. In this 2-part series, you will learn how to use each correctly and to your advantage. The difference between email newsletters and marketing emails is simple: — …

Email Marketing vs. Newsletter Marketing – Part 1

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One of the biggest misconceptions many companies have is that email marketing and sending an email newsletter are the same. They are not. Email Marketing vs. Newsletter Marketing have important differences you must know. An email newsletter and a marketing email have two separate and distinctive roles. Many companies blur the lines between these two and that is a big …

Sending Push Notifications: Everything You Need to Know – Part 1

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Marketers looking for ways to extend their reach, need to embrace and master sending push notifications. This article will give you everything you need to get started. For web-based and mobile marketing, push notification marketing is truly the “Next Big Thing.” Consumers are showing a tendency to prefer alerts sent through push messaging rather than email. Well-implemented push messages are …

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Creating Email Sequences and Sales Funnels – Part 3

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Nothing can reward your efforts for email marketing better than a well-executed email sequence and sales funnel. The email marketing results you can gain from sending a series of automated, sequenced emails greatly out-paces those of stand-alone emailing. Consider this statistic: Transactional emails have 8x more opens and clicks than any other type of email, and can generate 6x more …

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Creating Email Sequences and Sales Funnels – Part 2

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Making money with your email content relies on a well-honed strategy. A primary method for succeeding is by use of an email sequence sales funnel. It’s what turns readers into subscribers and then into customers. Sequenced email sales funnels work. For making money with email, there is no better tool. Over 75% of email revenue is generated by triggered campaigns, …