Relax And Let Geo-targeting Work for You

Lance Hemenway Advertising, Blog

Perhaps the biggest marketing strategy to come out of the SoLoMo (Social, Local & Mobile) trend is geo-targeting (aka location-based marketing). Advertising to the right people in the right places in real time is proving to be a lucrative plan for advertisers all along the sales spectrum. Considering that 75% of smartphone users use their devices to track down local …

Facebook Ads: How to Grow the Dough

Lance Hemenway Advertising, Blog, Monetization

With more than one billion users, Facebook is a fantasy land for online marketers. But taming this social media behemoth requires patience, creativity, and marketing smarts. You can’t just burst onto the Newsfeed, ads blazin’, and expect the money to start rolling in. You must practice patience and plan your every move. Making money with Facebook Ads presents a challenge …

Why Bidding on Your Own Brand is Good Business

Lance Hemenway Advertising, Blog, Monetization

Paying money to promote your own brand online when it is already a top contender seems a little counterintuitive, doesn’t it? Why throw money at paid-search marketing when your brand already ranking No. 1 in an organic search? In times of tight budgets, it just doesn’t seem to make good business sense. But, these are also times of intense competition, …

The Art of Mobile Conversions

Lance Hemenway Advertising, Blog

Mobile advertising is where it’s at right now, and the industry is growing faster than anyone could have predicted. Current forecasts suggest that revenue from mobile advertising will top $11.4 billion this year, with retailers consistently reporting a significant increase in traffic from mobile users. Yet, many advertisers will miss out on this gold mine because they don’t understand the …

3 Ways to Put Your Brand in the Social Media Fast Lane

Lance Hemenway Advertising, Blog

Regardless of the industry, growth in social media easily nabs a slot in the top three trends to follow in 2013. In the advertising industry, social media platforms are such a marketing powerhouse that if you aren’t injecting your online campaigns with opportunities for consumers to participate, engage and share then you run the risk of becoming the proverbial 97-lb …

Adknowledge Offers Free Mobile Optimization for All CPA Advertisers

Lance Hemenway Advertising, Blog

Leading digital marketplace finds increased conversion through program. KANSAS CITY, Mo. – February 19, 2013 – Today AdStation, Adknowledge’s Performance Email Network, announced the launch of its new “Mobile Optimization Initiative,” a program giving members of its advertising network free optimization of their CPA creatives to help increase conversions.  AdStation testing delivered up to 40% increases in conversions with mobile-optimized …

[Video] Performance Marketing Insider TV Interview with Matt Hoggatt

Laura Noll Advertising, Blog, Monetization

AdStation GM Matt Hoggatt recently appeared on Performance Marketing Insider TV in an exclusive interview with email industry insider Murray Newlands. Here’s their discussion: Murray: Matt, what does Adknowledge do? Matt: First of all, I want to thank you for inviting me here. We love Performance Marketing Insider. And, love that you guys are providing a forum for us and marketers …

Will Facebook Surpass Google in Advertising Revenues?

Lance Hemenway Advertising, Blog

Not too long ago—the common perception was that Facebook advertising did not work. Why would a user notice an advertisement with a small image discretely tucked away in the right-hand column? In fact, most users were building up their “banner blindness,” and ignoring the right-hand column altogether. However, much regarding Facebook ads has changed since then. Changes in profile design …