Our General Manager has Great Hair

Laura Noll Advertising, Blog

It’s true. AdStation GM Matt Hoggatt has some excellent locks, and he recently showed them off for the cameras in an Adknowledge miniseries detailing aspects of the digital advertising technology business. People have a limited amount of time. Today, we’re being bombarded with emails, texts, Facebook messages and all kinds of other things. You only have a few seconds of …

Shared accounts

Reach Shared Email Account Users with Response-based Targeting

Laura Noll Advertising, Blog

Precisely targeting an audience can be challenging. Introduce shared email and social accounts to the mix and you could be missing the mark entirely. Thankfully, there are tools that can ensure that your email is delivered to the right audience at the right time. In the recent Internet Project survey by Pew Research Center, 27% of Internet users in committed …

Psychology lead gen

12 Ways To Use Psychology for Lead Conversions

Ashlea Owings Advertising, Blog

The world’s largest advertising agencies wield the power of psychology every day to influence consumers to act or to buy. You should be doing it too. These tactics work. Even better, they mostly don’t cost a dime to utilize. Furthermore, these are not “selling” techniques. They are techniques in which to speak to a prospect’s desires. Here are 12 persuasive …

Press release

Adknowledge Unveils AdStation Custom Audiences

Lance Hemenway Advertising, Blog

AdStation, Adknowledge’s email channel, announced the launch of AdStation Custom Audiences, a new product featuring innovative technology that allows advertisers to target new consumers with unparalleled granular demographic and behavioral data. “AdStation Custom Audiences fundamentally changes the way people will advertise online,” said General Manager of AdStation, Matt Hoggatt. “We’ve been testing this product for several months, and the results …

Adknowledge Announces CPM Pricing for Email Advertising

Lance Hemenway Advertising, Blog

New targeted CPM advertising promises “Google-like” results, but with a lower cost. KANSAS CITY, Mo. – Dec 16, 2013 –Adknowledge proudly announces CPM-based pricing for advertisers utilizing AdStation’s email advertising. The added pricing model promises advertisers maximized share of voice within a specifically targeted audience segment, all time-bound without any testing constraints or hurdles, with guaranteed ability to scale immediately. …

AdStation international

Adknowledge Announces Launch of AdStation International

Lance Hemenway Advertising, Blog

Email channel opens doors to international advertisers and publishers. Kansas City, MO – November 25, 2013 – Adknowledge is pleased to announce the launch of AdStation International, a global extension of its previously U.S. only email network, which will cater to high-quality international advertisers and publishers. AdStation International will initially launch in the UK, with other countries being added soon …

Holiday marketing mistakes

Ho-Ho-Hold It! How to Avoid 12 Holiday Marketing Mistakes

Kristin LaBatt Advertising, Blog

While you prepare to celebrate the twelve days of Christmas, here are 12 holiday marketing mistakes to avoid. Remember the holiday, or the Christmas shopping season is defined as November and December. Also don’t neglect these special shopping days for 2013: Black Friday (November 29), Small Business Saturday (November 30), and Cyber Monday (December 2). Mistake 1: No plan – …

[Video] Interview with Murray Newlands at ad:tech NYC

Laura Noll Advertising, Blog, Industry Events

TheMail’s Murray Newlands caught up with AdStation GM Matt Hoggatt at ad:tech NYC to dicuss the industry’s only automated email marketing solution. Murray: Tell me about AdStation. Matt: AdStation is one of the largest email marketing platforms in North America. It’s really what Adknowledge was founded on and continues to grow. Our premier product as part of AdStation is our Integrated …

Adknowledge Ranked #1 in Email Ad Performance

Lance Hemenway Advertising, Blog, Monetization

Adknowledge Takes Top Honors From Internet Advertising News Publication Adotas. Adknowledge announced today that it has been ranked number one in email ad performance by Adotas, one of the largest internet advertising news publications in the industry. Adotas completed a recent assessment of email marketing companies and found that Adknowledge’s email channel came out on top. “The testimonials we received …