I’d Subscribe to That!

Meghan Flavin Advertising, Blog, Delivery Leave a Comment

The pot of gold at the end of the rainbow – the subscriber list.  It’s what all of us in email marketing aim to increase. So, let’s talk about some effective strategies to grow your email subscribers. There are several solid ways to build your email list, the key is combining the efforts to maximize that growth. The most effective …

How to Deliver Trusted Content in Email

Meghan Flavin Advertising, Blog, Content and Creative, Delivery Leave a Comment

People, generally speaking, are a trusting group. And as consumers, they want to trust that what advertisers are giving them is of some worth. When they begin to think otherwise is when the tides turn, and your emails are no longer welcome in their inboxes and begin to feel more like spam. How does one avoid becoming email spam? Email …

Knowing the Challenges of Email Marketing

Meghan Flavin Advertising, Blog, Content and Creative Leave a Comment

Email is not dead, not matter what some people say, we’ve talked about it before. It is still proven to be an effective and affordable means of communicating and advertising. But that’s not to say that email facing its fair share of challenges.  When looking at the engagement, it is imperative to understand the potential challenges of email marketing before …

5 Trends of Digital Buyers

Meghan Flavin Advertising, Blog, Data and Analytics, Delivery Leave a Comment

With the tendency of buyers to expect, almost demand, instant gratification (thanks to the cell phone industry for the technology boost), companies are having to look at their buyers differently. Digital buyers have a few key differences associated to their habits than a traditional buyer would. 1. Digital buyers are more knowledgeable. Due to having unlimited information at our fingertips …

Marketing automation

4 Ways Marketing Automation Will Save Your Campaign

Laura Noll Advertising, Blog, Monetization

New data reports that 79% of top-performing companies have been leveraging the power of marketing automation for more than two years. As adoption continues to grow, marketers are clearly seeing the value marketing automation brings to customer acquisition and retention. Where implemented, automation solutions can amplify your ROI with boosted reach, engagement and even drive revenue while expediting your efforts with more accuracy and …

Targeting

Hitting the Target: Strategies for Targeting Digital Audiences

Laura Noll Advertising, Blog, Data and Analytics

In the lands of B2C and B2B advertising, no one is a stranger to targeting. However, a recent study reported that 76% of marketers do not utilize behavioral data in segmentation or targeting. It also showed that only 38% believe they are capable of targeting prospects versus returning customers — concluding that “there’s a disconnect between segmentation development and execution.” …

Email marketing advantages

Top 5 Advantages of Email Marketing

Laura Noll Advertising, Blog

Even with the rise of social media, programmatic ad buying, native advertising and more, email marketing continues to make a splash as one of the most effective solutions for reaching your target audience. Add in automated solutions for buying reach to email audiences and you’re sure to see a rise in your ROI and greater success in your campaigns. Why? …

Going Mobile

Going Mobile: The Challenges Ahead

Laura Noll Advertising, Blog, Content and Creative, Industry Events

For advertisers, infiltrating the mobile space at full force isn’t easy. Screens are smaller, content is refined and the experience is optimized for ease, speed and efficiency. In an environment where user-friendly design comes at a significant premium, advertisers are challenged to innovate before their reach is compromised. At Media Next, Jeff Barish, Head of Digital Sales and Strategy at …

Press release

AdStation Announces New Branded CPC Email Solution

Laura Noll Advertising, Blog

KANSAS CITY, Mo. — July 15, 2014 — AdStation, Adknowledge’s email channel, has added CPC options for branded standalone email campaigns — traditionally a CPM and CPA-based service. The new brand-specific CPC offering enables advertisers to leverage AdStation’s look-alike audience intelligence and deliverability expertise to drive conversions. “AdStation has spent more than a decade building a category-based CPC targeting engine for …