How The Best Email Marketing Campaigns Define Their Goals
Have you ever wondered How The Best Email Marketing Campaigns Define Their Goals? Top industry content marketers tap into a strategy that we’re going to explore further, but before we do, we thought we’d share some interesting facts that may surprise you! Did you know, 91% of consumers check their inbox at least once a […]
Read MoreContent Valuation and Monetization
Content Monetization is a term that is used frequently in today’s marketing world. But what does it mean? How do you assign value to words or images? Subhub defines content as “anything that can be digitized and delivered from the creator to the consumer over the Internet. This includes text, images, music, video and software.” To monetize something […]
Read MoreChurn Rate and Its Effect on Business
How do you calculate whether your marketing efforts are working? Do you look at your email open rates? Do you check your click-through percentages? Have you ever calculated your churn rate? Do you know the lifetime value of a customer? These are all effective ways to tell if your marketing efforts are causing the desired […]
Read MoreEmail Subscriber Growth
Your email subscribers are important, not only to your overall marketing plan but to your digital plan in particular. Why do you ask? Because they have specifically asked or agreed to receive your information. They are a pre-qualified group of people that already find value in your offering. Your email subscribers trust your brand and […]
Read MoreWhat’s in Your Email?
Does your company have an effective email marketing campaign? Of course, it does. We all want to believe we are great and what we have to say is equally as great. Yet the truth is, if we aren’t looking at the reports and continuously tweaking our programs, we are not being effective. We know what […]
Read MoreHow Social Can Grow Your Email List
How many social media sites do you visit in a day? In an hour? Of the American population, 76% own at least one social media account. Three out of four Americans are interacting within the social sphere regularly. This number has tripled in the past nine years. It is no wonder there has been so much […]
Read MoreChurn Rate – Why Are They Leaving?
Did you know that every year, no matter how hard you work at increasing your email subscriber list you will likely have about a 25% attrition or churn rate? That equates to one in four email addresses on your list dropping off for one reason or another. Also means that your email-building efforts need to stay ahead […]
Read MoreGamification & Retention
In a world with so many options, retailers and companies are looking for alternative ways to retain their customers. In doing so they are thinking outside the box and combining the fun of gaming with the ability to gain and retain loyal customers. Retention can be costly, so if a company can keep a customer […]
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