Traditional marketing instructed that there were four “P” words of marketing to follow. These four key words were: Positioning, Placement, Pricing and Promotion. In the new era of digital, online marketing – these ideas need a revision. Especially in a world where sales are moving ever-online, the modern marketer has to juggle between the algorithms of search engines and the on-the-go mobile smart phone or tablet-based consumer. Marketers, let’s embrace the new, revised four “P” words: Pervasive, Participatory, Personalized and Prescriptive.
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