KANSAS CITY, Mo. — July 15, 2014 — AdStation, Adknowledge’s email channel, has added CPC options for branded standalone email campaigns — traditionally a CPM and CPA-based service. The new brand-specific CPC offering enables advertisers to leverage AdStation’s look-alike audience intelligence and deliverability expertise to drive conversions.
“AdStation has spent more than a decade building a category-based CPC targeting engine for email,” said AdStation VP Direct Response, Jasper Mullarney. “Now, for the first time, advertisers can use that targeting to deliver brand-specific messaging to a custom tailored audience.”
Harnessing the power of AdStation’s database of 600 million unique customers, the audience insights solution cross-references Experian data and allows advertisers to easily identify high-quality, highly engaged audiences. Then, reach them with branded email creatives.
“Two different tiers of click streams allow low-risk user qualification to determine intent. Users that engage are delivered high-impact stand-alone messages — proven to be a highly effective acquisition method,” Mullarney said.
AdStation insights and custom targeting are powered by a proprietary response-based consumer profile database, which provides real-time demographic and behavioral data and shows the most relevant offer to the most receptive viewer, at the most appropriate time. Capturing users within relevant content streams has shown industry level highs in terms of conversions and quality.
To learn more about AdStation audience insights with CPC pricing, visit adstation.com/cpc-email-solutions/.
AdStation, the email channel at Adknowledge, is the leader in email advertising and data monetization. Featuring a response-based targeting system that processes 20 billion calculations daily, AdStation matches content with precisely targeted consumers. The email engine delivers industry-leading yields on a fully outsourced or strategically integrated basis via a comprehensive performance advertising solution, reaching more than 400 million unique users. Boasting real-time statistics, targeting driven deliverability and custom creative, AdStation maintains consistently high-quality conversions resulting in industry leading ROI. For more information about AdStation, visit www.adstation.com.
Adknowledge is a digital marketing company specializing in social media, apps and mobile, video, display and email. With locations in North America, South America, Europe and Asia, Adknowledge works with leading brands and agencies to unlock their digital audiences around the world. The company delivers ROI for clients through advanced data analysis and targeting algorithms. For more information on Adknowledge, visit www.adknowledge.com.
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