AccordingtotheDigitalMarketingAssociation:EmailmarketinghasaROIof3800%and60%ofmarketersuseconversionratestoevaluateemailseffectiveness.Emailmarketingclearlyisthemosteffectivemarketingtoolinyourarsenal.Theonlywaytoknowifyou’redoingitrightistotrackyourefforts.Thebestpracticetowardsany[…]
AccordingtoareportbyMcKinsey,“Emailis40timesmoreeffectiveatacquiringnewcustomersthanFacebookorTwitter.”Plus,CampaignMonitorstates:“Youare6timesmorelikelytogetaclick-throughfromanemailthanatweet.”Sowhatdostatisticsliketheabovetellus?Sure,prospectsmaybehangingoutonsocialmedia[…]
Emailmarketingisconsideredtobeoneofthemosteffectiveformsofcommunicatingtoyouraudienceonline.Theproverbialholygrail.Here’swhy…AccordingtoresearchconductedbyNielsen,27%ofcustomerssubscribetoin-storeemailstostayinformed,andasurprising27%ofonlineshopperssubscribetoreceivecouponsanddiscounts.Withthosesurprising[…]
HaveyoueverwonderedHowTheBestEmailMarketingCampaignsDefineTheirGoals?Topindustrycontentmarketerstapintoastrategythatwe’regoingtoexplorefurther,butbeforewedo,wethoughtwe’dsharesomeinterestingfactsthatmaysurpriseyou!Didyouknow,91%ofconsumerschecktheirinboxatleastoncea[…]
ContentMonetizationisatermthatisusedfrequentlyintoday’smarketingworld.Butwhatdoesitmean?Howdoyouassignvaluetowordsorimages?Subhubdefinescontentas“anythingthatcanbedigitizedanddeliveredfromthecreatortotheconsumerovertheInternet.Thisincludestext,images,music,videoandsoftware.”Tomonetizesomething[…]
Howdoyoucalculatewhetheryourmarketingeffortsareworking?Doyoulookatyouremailopenrates?Doyoucheckyourclick-throughpercentages?Haveyouevercalculatedyourchurnrate?Doyouknowthelifetimevalueofacustomer?Thesearealleffectivewaystotellifyourmarketingeffortsarecausingthedesired[…]
Youremailsubscribersareimportant,notonlytoyouroverallmarketingplanbuttoyourdigitalplaninparticular.Whydoyouask?Becausetheyhavespecificallyaskedoragreedtoreceiveyourinformation.Theyareapre-qualifiedgroupofpeoplethatalreadyfindvalueinyouroffering.Youremailsubscriberstrustyourbrandand[…]
Doesyourcompanyhaveaneffectiveemailmarketingcampaign?Ofcourse,itdoes.Weallwanttobelievewearegreatandwhatwehavetosayisequallyasgreat.Yetthetruthis,ifwearen’tlookingatthereportsandcontinuouslytweakingourprograms,wearenotbeingeffective.Weknowwhat[…]
AccordingtotheDigitalMarketingAssociation:EmailmarketinghasaROIof3800%and60%ofmarketersuseconversionratestoevaluateemailseffectiveness.Emailmarketingclearlyisthemosteffectivemarketingtoolinyourarsenal.Theonlywaytoknowifyou’redoingitrightistotrackyourefforts.Thebestpracticetowardsany[…]