Newdatareleasedintheindustryiscausingastiraroundmobileemail.Withrecentreportsstatingthatmobileemailconversionratesjumped70%inthelastyearandthatoffersarethemobilewidelypreferredcontenttoreceive,mailersarequicklyjumpingonboardtodelivermobile-optimizedemailofferstomakemoneyfromtheir[…]
Thesuccessofyourdigitalmarketinginitiativescanbeeasilymeasuredbyengagement.Thelevelofinteractioncreatedbetweenyourbrandandyouraudienceinthedigitalspacecanbeverytellingwhenitcomestotheeffectivenessofyourmarketingefforts.But,notallengagementiscreatedequalandit’simportantthatyourmind[…]
Adirtylittlesecret:mostofmyblogpostsbeginasquestionssomeoneasked.Intruth,itmakesiteasiertohaveaconversationandrelayinformationthantojustregurgitatemarketingmessagesyoudon’treallywanttohear.Youcanthankmelater.Alltoooften,though,Igetcaughtupansweringthosequestions[…]
Newdatareleasedintheindustryiscausingastiraroundmobileemail.Withrecentreportsstatingthatmobileemailconversionratesjumped70%inthelastyearandthatoffersarethemobilewidelypreferredcontenttoreceive,mailersarequicklyjumpingonboardtodelivermobile-optimizedemailofferstomakemoneyfromtheir[…]