Contentarchivesplayhugelybeneficialrolesinkeepingtrafficrollingthroughyoursiteandfuelingyourmonetizationefforts.Asyouaddcontenttoyourwebsite—throughablog,landingpageorotherwise—youareaddingtothelibraryofkeywordsthatcanhelpyoutobefoundonline.WithproperSEOoptimizationand[…]
Plentyoftimes,we’vetalkedaboutcontentrelevancebeingakeyfactorinachievinggreatopenratesandconsistentemaildeliverability.Butjusthowdoyoubuildthatrelevance?1.Knowyouraudience.Knowwhoyouwanttotalkwithandensurethatyouraudienceisthesameaudiencethat’salreadyonyourwebsiteand[…]
Hi%%USERNAME%%!Timeandtimeagain,emailpersonalizationhasprovenitsvalue.However,alltoooften,inboxesarefilledwithwildattemptsatconnectingthataren’tactuallyallthateffective.Andinthesituationinwhichyourpersonalizationeffortsfailcompletely—itcanactuallyworkagainstyou.Today,Iopenedanemailbased[…]
NewdatareleasedbyeMarketer.comshowsthatemailuseintheUShasnotonlygrownbutisexpectedtocontinueitsgrowththrough2019.Statshaveshowna6.3%increaseinthenumberofemailuserssince2013—risingto232.8millionusersin2015.Thegrowthisattributedtoemailbeingakeymethod[…]
Contentarchivesplayhugelybeneficialrolesinkeepingtrafficrollingthroughyoursiteandfuelingyourmonetizationefforts.Asyouaddcontenttoyourwebsite—throughablog,landingpageorotherwise—youareaddingtothelibraryofkeywordsthatcanhelpyoutobefoundonline.WithproperSEOoptimizationand[…]