Experienceiseverythingtocustomers.Theywantthetotalpackage:interaction,personalization,uniquenessandcreativity.Engagingyourcustomersandmotivatingthemtoparticipatewithyourbrandonlinethroughyourcontentofferingsisoneofthequickestwaystosnipsometimeoffthesalescycleanddriverevenue.Puttingthesefourcontentmovesintomotion[…]
OK,you’vegoneintosocialmediabig-time.You’vehiredaSocialMediaManageryouhopewillbecomeaDirectorsomeday.You’veallocatedwhatyouconsidermegabuckstomakeyoursocialmediaexperiencesuccessful.Oneofthequestionsyournewhireaskedisstillresonatingwithyou:“Whatkindofimagesareweusingtosupport[…]
Formostmarketers,increasingbrandengagementranksatthetopoftheirlistofpriorities.Socialmarketinghasmadegetting—andkeeping,abrandnamefront-and-centerwithconsumersfairlyeasy.Yet,thefinancialpayoffisn’tthere.Infact,theDirectMarketingAssociation(DMA)foundthate-mailoutperformssocialmedia3-to-1andthatsocialnetworks[…]
Whilesocialmarketingappearstodominatetheadvertisinglandscape,e-mailmarketingisstillaprovenmethodforreachingconsumers.Butlikeeverythingelse,ithaschangedwiththetimes.Sure,itstilllooksbasicallythesameasitdidwhenitwasintroduced,andthedeliverymethodhasn’tchanged.Butthewaypeopleaccesstheir[…]
Asyouweregrowingup,youcategorizedkidsinyourclassesfromK-6aseither“sharers”or“non-sharers.”SometimesthatmeantsharingatreatyourMompackedinyoursacklunch…or,maybeitwassharingyourextrapencilwhenbothofyourpalsbrokeduringatest.Yousharedbecausethat’swhoyou[…]
Therecomesatimeinthelifeofanycompany(orproduct)whenitsacceptancebyitsprimarycustomerbasehastoberejuvenatedinordertore-awakeninterest(andjumpstartyourROI).Butbeforeyoutakethatstep,askyourcustomerswhattheythink.AndIdon’tmeanjustcurrentcustomers.Askthosewho[…]
Didyouknowthatsomesecurityandfirewallprogramsareblockingmanylinks—eventextlinks?Tosomedegree,theymayevenbeblockingyourownlogo…ormaybeevenfamilypicturesiftheyarecertainimagesize.“OK,”you’rethinking,“thatshouldn’tbetoobigofaproblemforaworkaround.”Thinkagain.“Blocked”[…]
Peoplehavereliedonconsumerreviewssincethedawnoftime.Afterall,thecavemenhadtofigureoutthebesthuntingspotsfromsomeone,right?Backintheday,itwascalledWordofMouth.Nowit’scalledSocialMedia.Inlesssophisticatedcircles,it’scalledgossip.Regardlessofthelabel,consumerreviewscan[…]
Experienceiseverythingtocustomers.Theywantthetotalpackage:interaction,personalization,uniquenessandcreativity.Engagingyourcustomersandmotivatingthemtoparticipatewithyourbrandonlinethroughyourcontentofferingsisoneofthequickestwaystosnipsometimeoffthesalescycleanddriverevenue.Puttingthesefourcontentmovesintomotion[…]