AdStation Commits to Quality, Reinforcing Investment in Targeting and Technology Platform

Lance Hemenway Blog, Monetization

Adknowledge email channel further improves traffic quality, phases out affiliate network. KANSAS CITY, Mo. – September 26, 2013 – AdStation, Adknowledge’s email channel, is announcing a renewed strategic focus on email technology, placing a premium on traffic quality, brand safety, and publisher returns. As a result, AdStation is discontinuing distribution methodologies that don’t directly integrate with the AdStation technology platforms. …

Is Article Marketing Dead or Dying?

Lance Hemenway Blog, Content and Creative

Google’s Penguin put the deep-freeze to and Panda bear-paw slapped the article directories seriously hard. That left many wondering if article marketing is dead or dying. Dead? No. Dying? Well, what’s dying is only the former practice of using articles from article banks that thousands of others also use. All is not lost. As long as people want information, they …

To Buy Traffic Or Not To Buy Traffic

Cara Peppers Blog, Monetization

That is the question, and it’s one that pops up quite a bit. The answer depends on what you want to achieve based on your sales and marketing goals as well as how much time and money you have available. The bottom line is that you have to continually work to increase site traffic in order to generate revenue. There …

Susan Spicer Cooks Up Warm Welcome for AdStation

Lance Hemenway Blog, Industry Events

Contest winners in for a very special New Orleans trip, headlined by celebrity chef. KANSAS CITY, Mo. – August 21, 2013 — Renowned New Orleans chef, Susan Spicer, is preparing a private dinner party for AdStation’s contest winners at her award-winning restaurant, Bayona, this October. AdStation, Adknowledge’s email channel, announced the launch of its “Big Mailers in the Big Easy” …