The Art of Email Engagement

Andi Hubbard Blog, Content and Creative

For most marketers, increasing brand engagement ranks at the top of their list of priorities. Social marketing has made getting — and keeping, a brand name front-and center with consumers fairly easy. Yet, the financial pay off isn’t there. In fact, the Direct Marketing Association (DMA) found that e-mail outperforms social media 3-to-1, and that social networks aren’t holding their …

5 Tips For Mobilizing Your E-mail Campaigns

Alyssa Guenther Blog, Content and Creative

While social marketing appears to dominate the advertising landscape, e-mail marketing is still a proven method for reaching consumers. But like everything else, it has changed with the times. Sure, it still looks basically the same as it did when it was introduced, and the delivery method hasn’t changed. But the way people access their e-mail has morphed into mobile, …