Learning to Share

Alyssa Guenther Blog, Content and Creative

As you were growing up, you categorized kids in your classes from K-6 as either “sharers” or “non-sharers.” Sometimes that meant sharing a treat your Mom packed in your sack lunch … or, maybe it was sharing your extra pencil when both of your pals broke during a test. You shared because that’s who you were then.  And likely are …

Keeping Your Brand in Focus

Lance Hemenway Blog, Data and Analytics

There comes a time in the life of any company (or product) when its acceptance by its primary customer base has to be rejuvenated in order to re-awaken interest (and jumpstart your ROI). But before you take that step, ask your customers what they think. And I don’t mean just current customers. Ask those who are current, those who left …

Is Your Prospect’s Security Program Blocking Your Message?

Jessie Sight Blog, Compliance, Delivery

Did you know that some security and firewall programs are blocking many links—even text links? To some degree, they may even be blocking your own logo … or maybe even family pictures if they are a certain image size. “OK,” you’re thinking, “that shouldn’t be too big of a problem for a workaround.” Think again.  “Blocked” means erased, wiped out, …

AdStation Partners with Bridge Marketing

Lance Hemenway Blog, Monetization

Agreement enhances Adstation data monetization solutions KANSAS CITY, Mo. – June 17, 2013 – Today AdStation, Adknowledge’s email network, announced its partnership with Bridge Marketing, a leading email hygiene and verification business. The agreement makes Bridge Marketing a key element of AdStation’s significant email publisher offerings. “Bridge Marketing was precisely what we were looking for,” said Bill Intrater, Adknowledge VP …

How Spreading Gossip Can Supersize Your Conversion Rate

Lance Hemenway Blog, Content and Creative

People have relied on consumer reviews since the dawn of time. After all, the cave men had to figure out the best hunting spots from someone, right? Back in the day, it was called Word of Mouth. Now it’s called Social Media. In less sophisticated circles, it’s called gossip. Regardless of the label, consumer reviews can provide a creative way …

Cutting Big Data Down to Size

Lance Hemenway Blog, Data and Analytics

Marketers have a love-hate relationship with Big Data. When it lands you in the bull’s-eye of your target audience, you love it. But when it takes forever to sift through the ever-increasing piles of stats to find that bull’s-eye, the relationship gets a little tedious. As new marketing channels continue to sprout, you can expect those data piles to grow …