Adknowledge Announces Official Launch of AdStation.com

Lance Hemenway Blog, Industry Events, Monetization

Adknowledge proudly announced today the official launch of AdStation.com. AdStation, the email channel of Adknowledge, recently reported record high earnings for publishers and advertisers alike. That, combined with free mobile optimizations for all advertisers, contributed to Adotas naming AdStation the top email ad performer in the industry just last month. “Things have just really taken off,” said Matt Hoggatt, GM …

Getting the Most from Your Network

Andi Hubbard Blog, Monetization

Improved ROI, new lead generation and remarketing opportunities are just few reasons why so many advertisers offer partner programs. The sole purpose of a partner program is to churn additional profit. Setting up a partner program is the easy part; managing it for profitability is more difficult. Money-making programs are expertly managed on all levels, from courting and keeping A-List …

Branding on Pinterest: 4 Things to Think About

Lance Hemenway Blog, Content and Creative

Eye-catching graphics and stunning visuals (aka creative) make a marketing campaign. Consumers are instantly drawn to the visual world, so it’s really no surprise that the popularity of social media platforms that focus on images has skyrocketed. Pinterest alone has more than 25 million U.S. pinners. Initially touted as a medium for sharing visual content, Pinterest has evolved into an …

Social Gaming: Money Maker or Money Taker?

Lance Hemenway Blog, Monetization

I just love a good game of Words with Friends, don’t you? Even though it’s just friendly competition, I can’t help feeling satisfied when I arrange a 96-point word for a win. Social gaming is where it’s at — Words with Friends alone counted 1,100,000 active users in 2012. From the Internet-based Guild Wars 2 to Farmville to Tetris Battle …

Inject Some Bling Into Your Email Open Rate

Cara Peppers Blog, Content and Creative

In the world of 7-second elevator pitches, e-mail marketing has some stiff competition. It’s not enough to grab customer attention, you have to keep it. You have to persuade customers to take action, and the only way you can do that is by getting them to open and read your messages. Unfortunately, the average open rate for marketing e-mail hovers …