3 Mistakes Execs Make When Measuring Social Media ROI

Lance Hemenway Blog, Data and Analytics

When it comes to social marketing, measuring ROI is a tricky ticket. It can’t be measured in dollars and cents, which really freaks out the bean counters. Instead, your ROI must be gauged in terms of reputation, brand awareness and customer loyalty. Too many companies try to analyze their social marketing results through the narrow lens of an in-the-black bottom …

Do Your Data Homework

Ashlea Owings Blog, Data and Analytics

Usually, when people hear the word homework they start twitching, especially if spreadsheets and calculators are anywhere in the vicinity. But homework can actually be a good thing when it comes to your data. Periodic reviews of your data gives you a chance to step back and survey the big picture that often gets muddled in the day-to-day frenzy of …

Why Bidding on Your Own Brand is Good Business

Lance Hemenway Advertising, Blog, Monetization

Paying money to promote your own brand online when it is already a top contender seems a little counterintuitive, doesn’t it? Why throw money at paid-search marketing when your brand already ranking No. 1 in an organic search? In times of tight budgets, it just doesn’t seem to make good business sense. But, these are also times of intense competition, …

5 Brilliant Ways to Screw Up Your SEO Efforts

Lance Hemenway Blog, Content and Creative

Search engine optimization (SEO) is the Arnold Horshack of affiliate marketing. On the 70s sitcom, Welcome Back, Kotter, the always-overzealous high school student, when asked a question by Mr. Kotter, would excitedly raise his hand and yell, “Ooh! Ooh Ooh!” to get the teacher’s attention. In the same way, SEO provides a way for your sites to draw attention to …

The Art of Mobile Conversions

Lance Hemenway Advertising, Blog

Mobile advertising is where it’s at right now, and the industry is growing faster than anyone could have predicted. Current forecasts suggest that revenue from mobile advertising will top $11.4 billion this year, with retailers consistently reporting a significant increase in traffic from mobile users. Yet, many advertisers will miss out on this gold mine because they don’t understand the …

The Top 2 Worst Pieces of Affiliate Marketing Advice, Ever

Lance Hemenway Blog, Monetization

The other day I took a breather and caught up on some industry reading. While browsing Yahoo! Finance, I came across a press release predicting online marketing trends for 2013. It caught my attention because the writer mentioned affiliate marketing and how it will become increasingly popular among online marketing neophytes. I continued reading and found most of the release’s …

3 Ways to Put Your Brand in the Social Media Fast Lane

Lance Hemenway Advertising, Blog

Regardless of the industry, growth in social media easily nabs a slot in the top three trends to follow in 2013. In the advertising industry, social media platforms are such a marketing powerhouse that if you aren’t injecting your online campaigns with opportunities for consumers to participate, engage and share then you run the risk of becoming the proverbial 97-lb …