Whenitcomestosocialmarketing,measuringROIisatrickyticket.Itcan’tbemeasuredindollarsandcents,whichreallyfreaksoutthebeancounters.Instead,yourROImustbegaugedintermsofreputation,brandawarenessandcustomerloyalty.Toomanycompaniestrytoanalyzetheirsocialmarketingresultsthroughthenarrow[…]
Usually,whenpeoplehearthewordhomeworktheystarttwitching,especiallyifspreadsheetsandcalculatorsareanywhereinthevicinity.Buthomeworkcanactuallybeagoodthingwhenitcomestoyourdata.Periodicreviewsofyourdatagiveyouachancetostepbackandsurveythebigpicturethatoftengetsmuddledinthe[…]
Payingmoneytopromoteyourownbrandonlinewhenitisalreadyatopcontenderseemsalittlecounterintuitive,doesn’tit?Whythrowmoneyatpaid-searchmarketingwhenyourbrandalreadyrankingNo.1inanorganicsearch?Intimesoftightbudgets,itjustdoesn’tseemtomakegoodbusinesssense.But,theseare[…]
Searchengineoptimization(SEO)istheArnoldHorshackofaffiliatemarketing.Onthe70ssitcom,WelcomeBack,Kotter,thealways-overzealoushighschoolstudent,whenaskedaquestionbyMr.Kotter,wouldexcitedlyraisehishandandyell,“Ooh!OohOoh!”togettheteacher’sattention.Inthesameway,SEOprovidesawayforyoursitestodraw[…]
Mobileadvertisingiswhereit’satrightnow,andtheindustryisgrowingfasterthananyonecouldhavepredicted.Currentforecastssuggestthatrevenuefrommobileadvertisingwilltop$11.4billionthisyear,withretailersconsistentlyreportingasignificantincreaseintrafficfrommobileusers.Yet,manyadvertiserswillmissoutonthisgoldmine[…]
TheotherdayItookabreatherandcaughtuponsomeindustryreading.WhilebrowsingYahoo!Finance,Icameacrossapressreleasepredictingonlinemarketingtrendsfor2013.Itcaughtmyattentionbecausethewritermentionedaffiliatemarketingandhowitwillbecomeincreasinglypopularamongonlinemarketingneophytes.Icontinuedreadingand[…]
Regardlessoftheindustry,growthinsocialmediaeasilynabsaslotinthetopthreetrendstofollowin2013.Intheadvertisingindustry,socialmediaplatformsaresuchamarketingpowerhousethatifyouaren’tinjectingyouronlinecampaignswithopportunitiesforconsumerstoparticipate,engageandsharethenyouruntherisk[…]
Whenitcomestosocialmarketing,measuringROIisatrickyticket.Itcan’tbemeasuredindollarsandcents,whichreallyfreaksoutthebeancounters.Instead,yourROImustbegaugedintermsofreputation,brandawarenessandcustomerloyalty.Toomanycompaniestrytoanalyzetheirsocialmarketingresultsthroughthenarrow[…]