The Importance of Being the “Go-to Guru”

Lance Hemenway Blog, Monetization

These days, just about anybody can hop online, push some emails around and call themselves an affiliate marketer. Unfortunately, even if these folks aren’t in it for the long haul, they can create serious rivalry for people who are. One way you can separate yourself from these fly-by-nighters is by setting yourself up as the Go-to Guru. To do this, …

Avoid Being Snowed Under by CPA Marketing

Lance Hemenway Blog, Monetization

Even though it’s been around for awhile, CPA marketing draws a lot of attention, especially from newcomers to the industry. It requires very little in terms of start up costs, and it can be extremely profitable. CPA is how merchants measure the cost incurred during the process of converting a site visitor into a paying customer. Using the CPA method, …