Deliverability – Building a Bridge to Profit

Lance Hemenway Blog, Delivery

Did you know that nearly 20% of all e-mails sent in North America do not reach their final destination? That statistic should scare the pants off of any online marketer who uses e-mail as the main source of customer contact. Don’t get me wrong. An 80% success rate is good … if you are happy with a B- in deliverability. …

Quarterly Performance Reviews – Waste of Your Time?

Ashlea Owings Blog, Monetization

Survival of the Fittest or Natural Selection. Both phrases aptly portray the evolutionary cycle of the business world. To survive, you must not only have the desire to constantly improve, but also the drive to act on that desire. It doesn’t matter how much money you have, failure to consistently and continuously develop your business and offer customers a unique …

[Video] Performance Marketing Insider TV Interview with Matt Hoggatt

Laura Noll Advertising, Blog, Monetization

AdStation GM Matt Hoggatt recently appeared on Performance Marketing Insider TV in an exclusive interview with email industry insider Murray Newlands. Here’s their discussion: Murray: Matt, what does Adknowledge do? Matt: First of all, I want to thank you for inviting me here. We love Performance Marketing Insider. And, love that you guys are providing a forum for us and marketers …