Adknowledge Has the Highest Rated Affiliate Network According to Recent Independent Survey of Marketers

Lance Hemenway Blog, Monetization

Sometimes, the good guys win. A recent independent survey of affiliate marketers, has revealed that Adknowledge has outscored the competition in the majority of key characteristics important to network management. The survey, completed by The Pert Group global research firm, asked marketers to rate various networks on a variety of topics. The survey results suggested that the marketer’s biggest concerns …

Always Be Blending

Lance Hemenway Blog, Compliance, Delivery

People ask me, “Hey Keith, what is the single most important piece of advice you would give me as a mailer?” My answer? “Floss.” But nearly as important and three times as pertinent would be “Blend.” Blend. It’s the secret ingredient of all successful mailers. Whether it’s new data, clickers, or creatives, remember the mailer’s mantra- “Always be blending.” Pretend …

Sex, Lies and Mobile

Lance Hemenway Blog, Monetization

“Mobile has arrived.” “Mobile is important.” “Mobile is taking over.” We know already. We get it. To the affiliate marketing industry mobile is like that big asteroid in Armageddon. It’s going to smash into the planet, impact every person on earth and cause us to hate Ben Affleck. (Even more) Mobile is indeed that powerful. It’s true, mobile internet usage …

CPA vs. CPC: There Can be Only One

Lance Hemenway Blog, Monetization

It’s a classic matchup. Jolie vs. Aniston, Wolverine vs. Hulk, CPA vs. CPC. If you ask affiliate marketers their opinion on the topic, you risk awakening their inner Manson. A plethora of platitudes and profanity will rain down upon you as your frightened mind races to find a means to somehow withdraw the question entirely. Despite the prevailing logic behind …