Cleaning Up Your Act

Lance Hemenway Blog, Delivery

Targeting for fun and profit! Pop quiz: what is the difference between marketing and spam? Now that’s a loaded question, isn’t it? Because just about everyone has an opinion on spam. Most of the arguments you hear are relatively sound, I mean they sound reasonable, right? But just because they sound reasonable doesn’t mean they are right. I got a …

Hunting for Spam?

Lance Hemenway Blog, Delivery

Is Google serious? Innovative? Crazy? Most folks will tell you, “why bother?” Getting into the inbox with gmail penguin filtering is futile, impossible, nuts. Getting into Fort Knox is easier. I mean, Google can’t even inbox their own messages, what makes you think you can? Wait, I’ve got to get something off my chest. Have you heard the latest buzz …

Achieving Consistent Payouts

Lance Hemenway Blog, Monetization

The number one complaint I get from my team of Affiliate Managers is that affiliates are always complaining about the inconsistency of PPC payouts. In the morning they are getting a $2.00 PPC and the very same day, in the very same category, the PPC drops to $0.40. What’s going on? There are various factors that determine the payout. However, …

Spam Filters Uncovered

Lance Hemenway Blog, Delivery

What is the number one challenge in sending email? Most email deployment teams would quickly tell you that, by far their biggest struggle is to get their emails into the inbox. Each domain has different mechanics that determine which pieces of email will be accepted in general, let alone whether it will ever actually be delivered to an inbox or …

Secret Weapon? List Hygiene!

Ashlea Owings Blog, Delivery

Regular list hygiene is essential for healthy results and reputation. Without proper list hygiene, you risk losing contact with your customers, damaging your sender reputation, and getting your emails blocked by ISPs. Maximizing email deliverability does require managing many factors, but once you understand the various components, the process is fairly straightforward. Ensuring your list is clean and being kept …

Where Are Your Users?

Lance Hemenway Blog, Data and Analytics

Ask an email marketer what percent of their users are at each major ISP and they’ll be able to query their database and give you stats. How does your data compare to the overall piece of the pie? According to a 2011 Q4 Comscore report ,Hotmail has roughly 350 million users, Yahoo has 310 million users, and Gmail has 260 …

Is Double Opt-in Overrated?

Lance Hemenway Blog, Compliance, Data and Analytics

Why are we still talking about “double opt-in?” It has been discussed, debated and explained by the industry leaders over and over again. Yet, it is still considered by many to be the highest standard of email permission. Don’t get me wrong, I have nothing against double opt-in. My reservations are for the illusion that has the industry believing that …

Email Authentication 101: What Do You Need To Know?

Lance Hemenway Blog, Delivery

One of your primary goals is to ensure that your messages are getting to your target audience. One of the best ways to accomplish that is to comply with ISPs requirements by authenticating your email messages. What is Email Authentication? Email authentication verifies the identity of the email senders and confirms that the email message is sent from the source …

A New Year’s Resolution: Monitor Your “From Name” (From Address) Reputation

Lance Hemenway Blog, Delivery

In early- to mid-December, some email senders began having inbox placement issues at Yahoo. Yahoo had started to redirect messages to the bulk folder for some whitelisted email senders. In fact, several email senders who had maintained whitelist status for years also faced this challenge. After analyzing mailing behavior for over a hundred email senders, we found that this issue …

Will Facebook Surpass Google in Advertising Revenues?

Lance Hemenway Advertising, Blog

Not too long ago—the common perception was that Facebook advertising did not work. Why would a user notice an advertisement with a small image discretely tucked away in the right-hand column? In fact, most users were building up their “banner blindness,” and ignoring the right-hand column altogether. However, much regarding Facebook ads has changed since then. Changes in profile design …