If Lead Generation was a Big Game Hunt, You’d be Dead

Ashlea Owings Blog, Content and Creative

Generating quality leads is like tracking big game. You have to find the perfect hunting site, stalk your prey, and move in for the kill. But while most big game hunters enjoy the thrill of the hunt, affiliate marketers know tracking new leads is all about survival. Similar to hunting big game, tracking down quality leads isn’t for the meek, …

[Video] Performance Marketing Insider TV Interview with Bill Intrater

Laura Noll Blog, Monetization

Adknowledge VP of Strategic Alliances, Bill Intrater, recently appeared on Performance Marketing Insider TV for an interview with industry insider Murray Newlands. Here’s their conversation: Murray: Bill, tell me, what are you doing in the email space to meet the challenges that are happening in email and the industry in 2013? Bill: What we’re trying to do is respond to what …

Get Out of Town: The Benefits of Industry Conferences

Lance Hemenway Blog, Industry Events

Affiliate marketing can be a lonely profession. For many independent Internet marketers, the day is spent in front of a computer, communicating with the outside world via text or e-mail. Perhaps there is an occasional phone call that serves as a reminder that humanity still exists. Very few affiliates can boast of a strong support system that gives them access …

Why Your Account Manager is Probably on the Naughty List

Ashlea Owings Blog, Monetization

We all have dark secrets, skeletons crowding our closets,things we’re too ashamed to admit about ourselves in the light of day. Guess what? Your account manager is no different. Here, I reveal five of those secrets. Prepare yourself: A few of them may be shocking, but they should help you gain insight into the person you trust with your business. …

The Importance of Being the “Go-to Guru”

Lance Hemenway Blog, Monetization

These days, just about anybody can hop online, push some emails around and call themselves an affiliate marketer. Unfortunately, even if these folks aren’t in it for the long haul, they can create serious rivalry for people who are. One way you can separate yourself from these fly-by-nighters is by setting yourself up as the Go-to Guru. To do this, …

Avoid Being Snowed Under by CPA Marketing

Lance Hemenway Blog, Monetization

Even though it’s been around for awhile, CPA marketing draws a lot of attention, especially from newcomers to the industry. It requires very little in terms of start up costs, and it can be extremely profitable. CPA is how merchants measure the cost incurred during the process of converting a site visitor into a paying customer. Using the CPA method, …

Deliverability – Building a Bridge to Profit

Lance Hemenway Blog, Delivery

Did you know that nearly 20% of all e-mails sent in North America do not reach their final destination? That statistic should scare the pants off of any online marketer who uses e-mail as the main source of customer contact. Don’t get me wrong. An 80% success rate is good … if you are happy with a B- in deliverability. …

Quarterly Performance Reviews – Waste of Your Time?

Ashlea Owings Blog, Monetization

Survival of the Fittest or Natural Selection. Both phrases aptly portray the evolutionary cycle of the business world. To survive, you must not only have the desire to constantly improve, but also the drive to act on that desire. It doesn’t matter how much money you have, failure to consistently and continuously develop your business and offer customers a unique …